Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.
The new features will target ads based on the behavior of Facebook users on the site, as happens today, and also elsewhere, in apps and on other websites, Facebook said in a blog post Thursday.
Facebook will use the information gathered from all those sources to identify its users' interests and match them with advertising, as it already does with information about their onsite activities.
It said users will be able to opt out of the new information gathering. In mobile apps, they will be able to do this through standard iOS and Android controls, it said, while in their browser they will follow the opt-out mechanisms provided by the Digital Advertising Alliance.
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