Saturday, June 14, 2014

DT acquires Millepede to broaden mobile marketing and engagement offer

Deal will see Millepede retain its brand, but allows the two organisations to collaborate on mobile sites and apps

Melbourne-based creative agency, DT, has acquired mobile and gaming specialist, Millepede, in a bid to broaden its mobile engagement offering to marketers.

As part of the deal, Millepede will retain its brand but its team will move into DT's offices to allow the two agencies to better partner on large-scale projects, the companies said in a statement. Millepede launched in 2005 and has produced mobile sites and apps for Telstra, KPMG, BMW and NAB.


DT managing director, Brian Vella, said the acquisition was part of a strategy to "expand the agency's capability in the mobile and enterprise market". He added the two agencies were a great cultural fit and shares strong views on the need for creative technology in brand engagement.

"We've recently had great success with apps ranked number one in the Apple and Google Play stores, demonstrating the talent already in our business and what we're capable of," Vella said. "The acquisition allows us to strengthen our offer even further."

The purchase is reflective of growing industry demand for more innovative and creative mobile solutions to take advantage of massive consumer and business uptake of mobile device technology.

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