A new CRO case study was just released by FIRST and shows how they increased per visitor value for Rental Cars NZ by 78.6% for a particular landing page. RentalCars NZ is a 100% kiwi-owned and operated family company, which is specialised in renting vehicles at affordable prices.

RentalCars NZ offers cars from small hatchbacks through to HITACHI battery 12 seat minibuses at prices for all budgets.

Conversion Rate Optimisation offers a great way for RentalCars NZ to test different scenarios and the optimisation aims to improve user experience for visitors landing on the website.

cro rental cars nz case study

So, what was the campaign objective?

For this special experiment, the goal was to enhance online completed bookings and increase the revenue. Below is the simplified 5 step approach used for this experiment.

1. Ask a question

Are there any obvious disconnects between messaging and visitor expectations?

2. Do Background Research

FIRST decided to focus on the /vehicles/ page as this page was identified as being one of the primary landing pages for AdWords visitors.

3. Construct a hypothesis

We felt there could be a slight disconnect from a user experience perspective. So, if a user would click a specific ad that promotes a specific price, then a product matching this price point should be instantly visible on the specific landing page.

4. Test with an experiment

FIRST created a variation of the vehicles page, ordering the vehicles from cheapest to most expensive.

5. Analyse data and draw conclusions

We could see an immediate improvement in bookings, engagements, conversion rates and revenue.Acer Aspire One AO751h-1061 AO751h-1080 AO751h-1145 AO751h-1153 battery

The results were great and show that small changes can sometimes really make a BIG difference. Marty Oetgen, Business Owner of Rental Cars NZ says the following about FIRST: "Working with the team at FIRSTGreat Quality batteryDigital has been very valuable for our business. They have worked hard to understand our company and the industry we operate within and provide a service to meet our needs. They have challenged our thinking at times and have helped us to make some important changes to our website and digital marketing strategy"

You can view their full CRO case study online.

FIRST is Australia & New Zealand's leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers.Hasee battery Visit the FIRST website (FIRST AU / FIRST NZ) to get more information on their digital marketing services and other case studies.