Sydney – July 7, 2014 – Sitecore - http://www.sitecore.net - , the global leader in customer experience management, has announced that the Kia Motors Australia website has gone live with the Sitecore's Customer Experience Platform, providing visitors to the company's website – http://www.kia.com.au with a more personalised, multi-channel web customer experience.
The new Kia website which was launched last month has been SEO optimised from the ground up, has a responsive design, and provides visitors with instant updates across all devices.
Right now, 40 per cent of customers engage with kia.com.au on a mobile or tablet device and this is expected to extend to over 50 per cent in the next 12 months. As a result, the new website has been optimised for personalisation through a mobile first design strategy with a focus on high resolution content.
"Our aim is to successfully engage our customers and potential prospects by providing an engaging, more informative experience at their own individual moment of need, thereby helping the overall conversion path to sales. The result is a fully SEO website that sits within our specific brand requirements and effectively promotes Kia's car range whether visitors access the site through a smart device such as a tablet or through a desktop computer," said Mary Gaudry, Digital Marketing Manager, Kia Motors Australia. "At the same time, we now have a far more intuitive website, with a visually attractive interface."
Sitecore's Customer Experience Platform
The new Kia website deploys Sitecore functionality providing the scalability to present visitors with detailed content on vehicle specifications, including new accessory pages and "Build" and "Price"Great Quality battery and "Shopping" tools which in turn makes it easier for customers to quickly specify the vehicle they are after and receive the information they need in as few clicks as possible. The new website also includes features enabling consumers to book a test drive, download a brochure, view social media content, compare vehicles, and consider pricing, colours, features, special offers, and market reviews.Acer Aspire 4530-5350 4530-5487 battery
Consumers can now easily locate the dealer closest to them while dealers will also now receive notifications to their Service Centre via a nominated sales consultant. This is in addition to the normal procedure of Book a Test Drive and Dealer Enquiry emails.
In refreshing its web experience, Kia deployed Sitecore's Business Optimsation Services (SBOS) best practice methodologies which were used to develop the platform strategy planning stages of the new website redevelopment while providing for sustained continuous improvement and robust business outcomes. SBOS was also the foundation for implementation partner selection and after careful evaluation, Switch was chosen to design, build and deliver the site's unique, yet connected, digital experiences, scaling across different devices. In addition, Reprise Media were selected to develop a bullet-proof SEO strategy.
"In line with our plan to deliver a mobile first strategy, the responsive build means we now have a single platform across desktop, tablet and mobile which enables us to reduce any riskKohjinsha battery of error in the information presented and benefit from cost savings owing to lack of duplication. The ultimate aim though is to provide for a great customer experience," says Gaudry.
About Sitecore
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalised digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore's experience platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal SA – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
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About Switch
With considerable experience across aMedion battery range of Sitecore products, the team at Switch take pride in the successful delivery of their projects. With a professional team of designers, builders, developers and project managers, Switch provides their Sitecore customers with solutions including DMS, Foundry, Mobile, Web Forms for Marketers, eCommerce, Analytics and Engagement Automation.
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