This experience has for a long time frustrated Former CIOPanasonic battery at Insuranceline and AIA Gary Thornley who today launches SimplicIT, a customer focused IT consultancy that specialises in delivering IT solutions for a seamless customer experience. SimplicIT does not use the traditional model of designing an IT system to suit the organisation; rather it will look at how the system works for the customer and will design and deliver a holistic IT solution that ensures optimum customer experience, which in turn will work best for the organisation. Gary has over 28 years' experience in IT and operations, IT strategy, architecture and large-scale development and delivery, working in a dozen countries and providing solutions to tier one organisations as GM, VP, CIO and CTO in various organisations. SimplicIT offers the following points of difference: • Customer focused solutions • Enterprise architecture roadmaps • Program level governance • Solution architect led delivery

SimplicIT believes the ultimate measure of effectiveness should be based on feedback from your customers and what's happening to your bottom line rather than focusing on individual project delivery. * Source: McKinsey-Oxford study on reference-class forecasting for IT projects 2012 For further information visit www.simplicITonline.com.au